Quincy's Coca-Cola story is more than a rumor

Quincy has a money story that sounds made up until you see how often people still tell it.

Florida Memory traces the Coca-Cola story to banker Mark “Pat” Munroe. He bought shares after Coca-Cola went public in 1919. He also urged people around Quincy to buy. Over time, the story became part of the town’s identity: a small Gadsden County place with families tied to early Coca-Cola stock.

This is local history, not a stock tip. The interesting part is memory. A banker, a soda company, a small town, and a long stretch of patience became a story people still connect with Quincy.

Downtown Quincy already has old storefronts and courthouse-square presence. The Coca-Cola story adds a quiet surprise: sometimes a small inland place holds a national business tale in plain sight.

If you visit, check the Florida Memory piece before walking around Quincy’s historic downtown. This is more of a town memory than one building you can point to.